This is a sears exclusive fashion model doll that was sold through sears in the 1960s. This doll was sold in a plain 1950s styled box and came with a swimsuit with high heels and purse with her earrings an a doll stand. she came as a Ponytail and bubble cut and she's known as a Polly by Valentine clone.
Note: this doll doesn't have a name she never was sold with one. this doll always has a ghostly pale face she was made in the early 1960s.